About Survival

Survival Emergency Solutions has been leading the innovation of first aid products in Australia since 1988. Twin brothers Jerry and Tim Tyrrell founded Survival in response to the cot death of their 1 month old niece, Caroline. Sadly, Jerry was unable to resuscitate Caroline. He felt at a loss during the crisis with the realisation he didn’t know exactly what to do.

Jerry responded by developing the Emergency First Aid Handbook which detailed and illustrated the essential steps in first aid. The book won an Australian Design Award and has sold over 2 million copies world wide.

Following the success of Survival’s publications, Survival turned it’s attention to developing the best first aid kit in Australia. Historically, first aid kits were either in boxes or bags that spilled out when you opened them. Survival realised that it was nearly impossible to find the correct piece of equipment during an emergency. This delay could have been the difference between life and serious injury or death.

Survival developed a number of world class first aid kits that have been built to last in the most rugged environment. Our range of kits can be used in just about any circumstance.

Survival continues to provide the highest quality products that simply make sense and are easy to use. Find out why over one million Australian’s love Survival’s products with our kits and publications now being sold all around the globe.


Jerry Tyrrell Founder | Product R&D

Jerry, with his twin brother Tim, has assembled a team to write and illustrate the essential steps in first aid. The First Aid Emergency Handbook, 5th edition, is a mix of ideas, graphic design and first-aid expertise which has made the book one of the best in the industry. It is easy to use with coloured tabs and alphabetical arrangement. It is the only book ever to win the Australian Design Award.

Tim Tyrrell Founder | Product Innovation

Tim Tyrrell has degrees in commerce, law, information systems and building. In 1988 he and Jerry started Survival which has been consistently the leading innovator in first aid products in Australia. Survival's print products have sold over 2 million units. Their iFirstAid application which Tim pioneered is Apple's most popular free first aid application. Survival's First Aid KITs continue Survival's success at providing high quality, easy to use first aid products.

Mike Jeremy Global Sales Manager

Michael is responsible for running all of Survival’s online portals. Michael survived the 2004 Boxing Day Tsunami in Thailand and has realised that you never really know what is around the corner. Following his life changing experience, Michael believes there is no better way to be prepared for an emergency than to have one of Survival’s first aid kits and the knowledge of how to administer first aid.

Jordan Green Online Development Manager

As a long life friend of Michael, Jordan joined Survival in 2013 to help spread the word of Survival's amazing first aid kits. With a background in web design and development and online marketing, Jordan oversees all of Survival's online web portals as well as social media communication. Jordan firmly believes that Survival have the best first aid kit on the market and wants to give everyone in the world the ability to experience Survival's amazing products.

We know that accidents happen. What we don't know is when they will occur as we never truly know what is around the corner. Millions of our customers have prepared their homes, workplace, family car, work vehicles, 4WD's, boats and caravans, whilst many more won't leave home for an outdoors adventure without one of our portable first aid kits. We certainly don't leave home without one and we want to make sure that everyone else worldwide has an opportunity to be as best prepared as possible for an emergency.